Fleet Wraps
Your fleet is your largest ad buy. Most businesses underinvest in it.
Fleet wraps turn commercial vehicles into full-time brand ambassadors. Whether you run two company trucks or forty service vans, we handle multi-vehicle programs with consistent color matching, design, and installation across every unit.
A wrapped service vehicle in Springfield or Eugene gets somewhere between 30,000 and 70,000 visual impressions per day, based on traffic count data. That's per vehicle, per day, for the entire life of the wrap. Most businesses never seriously calculate the cost-per-impression compared to other ad channels they're paying for every month.
A three-van wrap program that lasts five years accumulates more local impressions than most small businesses generate from digital advertising in the same period — at a fraction of the ongoing cost. The wrap doesn't need a monthly budget. It doesn't get turned off when the account runs dry.
The challenge with fleet programs isn't the individual wrap — it's consistency. Vehicle five needs to look identical to vehicle one, even if it's wrapped two years later. The logo placement needs to be in the same position. The colors need to match under different lighting conditions. The finish needs to be the same. We maintain your brand file so that every vehicle in your fleet looks like it came off the same assembly line.
Who we do fleet work for in the Eugene–Springfield area: HVAC and plumbing contractors, electrical companies, landscaping and irrigation operations, pest control, property management companies, real estate teams, food service, healthcare home-visit services, delivery and courier companies, and construction contractors. If your business has vehicles on the road, your fleet is a marketing channel — and most of them are underdeveloped.
Fleet program process: We start with a fleet audit. We inventory your vehicles, look at each make and model, identify which ones benefit most from full wraps vs. partial wraps vs. lettering-only, and develop a phased installation schedule that doesn't pull your whole fleet off the road at once. You keep operating throughout the program.
Volume pricing is available for fleet programs of 3+ vehicles. The structure depends on fleet size, consistency of vehicle types, and program timeline — contact us to discuss yours.
Matching existing wraps: If you already have wrapped vehicles in your fleet and need to add new units, we can work from your brand standards file to match exactly. Bring us the files, or tell us who did the original work and what film was used — we'll match it.
Key Benefits
- 30,000–70,000 brand impressions per vehicle per day in local traffic
- Lower cost-per-impression than any recurring local advertising medium
- Consistent brand identity across every vehicle — maintained by us over time
- Tax-deductible as a business advertising expense (consult your accountant)
- Protects paint across your fleet, maintaining resale value
- Volume pricing on programs of 3+ vehicles
- Phased scheduling so you never lose your full fleet at once
Our Process
- 1
Fleet Audit
We inventory every vehicle by make, model, and condition. We identify which vehicles need full wraps, partials, or lettering based on their visibility role and condition.
- 2
Brand Standards Review
We work from your existing brand guidelines, or develop a fleet-specific graphic system from scratch if you're starting fresh.
- 3
Vehicle Templates
Templates built to each exact vehicle make and model ensure graphics land in the same position on every unit — critical for brand consistency.
- 4
Phased Installation Schedule
We schedule in batches so you're never without your full fleet. Typical batches: 2–4 vehicles at a time, depending on your operational needs.
- 5
Brand File Maintenance
We keep your files on file. Future additions, replacements, or damage repairs can be matched exactly without starting the design process over.
Frequently Asked Questions
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Get a quote on fleet wraps
Free estimates for all wrap and graphics projects. Springfield, OR — serving all of Lane County.